With the IQOS VEEV vaporizer, Papastratos is entering the vaporization market, accelerating, as it is pointed out in a relevant announcement, its journey for a future without cigarettes. The company had committed to investing in the category of innovative (non-combustible) products, as alternatives to cigarettes, with the goal that by 2023 75% of its net income will come from them.
The IQOS VEEV was designed in Switzerland and its production required, according to the company, more than six years of thorough scientific research and development. It is a “closed type” vaporizer, in which the refill fluid circulates in pre-filled, closed capsules.
On the occasion of the launch of IQOS VEEV in the Greek market, the General Manager of Marketing & Digital, Ms. Konstantina Psarrakou, said: “As we have proven in practice, our primary goal is to continue to expand our portfolio of non-combustible products, from different categories, which will offer a range of options in new technologies, taste and price for those smokers who do not quit smoking. In this way we will accelerate the achievement of a world without cigarettes
στο Google News και μάθετε πρώτοι όλες τις ειδήσειςLatest News
New Electricity Subsidies for 1 Million Greek Businesses
Ministry of Environment and Energy has officially announced the framework for electricity subsidies targeting approximately one million businesses across Greece.
Eurostat: Women and Youth Most Underpaid in Greece
In the EU 18.2% of women are low-paid compared to men, against 23% in Greece. A staggering 43% of young Greeks are low-paid—the second-worst rate in Europe.
Public Services in Greece to Go Under Review with New Rating Tool
Public services will receive their evaluation scores and feedback directly, fostering a system of accountability and continuous improvement.
Istanbul Earthquake – Greek Prof. Concerned Major Quake Yet to Strike
Responding to concerns over whether a potential major quake in Istanbul could affect Greece, Papazachos was reassuring: “The fault extends as far as Lemnos and the Northern Sporades, but it doesn’t rupture all at once. An earthquake in Istanbul doesn’t have the capacity to directly affect Greek territory.”
Greece 4th Most Popular Summer Destination for Europeans
Southern Europe remains the top choice for Europeans at 41%, though down 8% from last year, likely due to rising temperatures and climate concerns.
Easter Sales Performance and the Source of €4–5 Million in Losses
Easter retail sales were relatively weak this year, with the only "real winners" being the livestock farmers who had lambs to sell.
Hotel Foreclosures Continue to Plague Greece’s Islands
A surge in hotel foreclosures across Greece’s islands threatens small tourism businesses, despite booming visitor numbers and record-breaking travel in 2024.
Athens Launches Task Force to Safeguard Historic City Center
The new municipal unit will ensure compliance to zoning laws, curb noise, and address tourist rental issues starting from the Plaka district.
WTTC: Travel & Tourism to Create 4.5M New Jobs in EU by 2035
This year, international visitor spending is set to reach 573 billion euros, up by more than 11% year-on-year
IMF: US Tariffs Shake Global Economy, Outlook Downbeat
IMF slashes global growth forecast to 2.8% as U.S. tariffs create uncertainty and ‘negative supply shock
![Accor: Η βιωσιμότητα «κλειδί» για την ανάπτυξη και ανθεκτικότητα του ελληνικού τουρισμού [έρευνα]](https://www.ot.gr/wp-content/uploads/2025/04/thumbnail-90x90.jpg)
![Οι αλλαγές που υπάρχουν στα φορολογικά έντυπα για τα εισοδήματα του φορολογικού έτους 2024 από ακίνητα [Γ’ Μέρος]](https://www.ot.gr/wp-content/uploads/2025/03/akinita-600x400.jpeg)
