A commercial agreement for the apparel brand Jack & Jones was initially signed by the FF Group and the multinational brand Bestseller.

The agreement provides for the opening of 12 new Jack & Jones stores in Greece, 4 of which are expected to open in 2022, as well as the expansion of the network in the Bulgarian market.

The collaboration is the beginning of a dynamic development plan of the group through the brand portfolio of the multinational company Bestseller, which was founded in Denmark in 1975, and has more than 20 fashion brands, according to a relevant announcement.

Bestseller brands are available in more than 3,000 monobrand stores and 15,000 multibrand stores and malls in Europe, the Middle East, North America, Latin America, Australia and India.

Jack & Jones, a casual menswear brand with denim DNA, was founded in 1990 in Denmark and has since distinguished itself in the Fashion Industry. A key component of Jack & Jones’ success is the combination of very affordable prices, excellent quality and top-of-the-line collections. Although Jack & Jones’s core is jeans, her collections include clothes, shoes and accessories.

In 2017, the brand introduced a new plus size range, and in early 2018 further expanded its portfolio, with sizes for younger consumers aged 8-16. Jack & Jones was last added in 2021 and concerns her promising female line, with the brand name JJXX.

The President and CEO of FF Group, George Samios, said: “We are very happy for this new, ambitious collaboration with BESTSELLER, one of the biggest players in the fashion industry worldwide. Together we will develop a dynamic sales network for the Jack & Jones brand in Greece, while our plans are not limited only in this context “.

The Country Manager Greece-Cyprus-South Balkan, Theodoros Stathopoulos, stated in this regard: “We are particularly pleased to welcome the start of our cooperation with the FF Group, which is entering a new era of development, under the guidance of its new management. As part of the wider development plan of Jack & Jones retail network, we trust the FF Group, the opening of a series of stores in Greece and Bulgaria. The know-how of a large multinational brand, such as Jack & Jones, in combination with the many years of experience in the fashion industry and the existence of the top retail outlets of the FF Group, make the success certain “.

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