Klarna gathered information from its recent research on the purchasing preferences of Greek consumers during this year’s Black Friday. More than 15,000 consumers from 15 countries, including Greece, participated in the survey, which was carried out in collaboration with the research company Nepa.
Klarna’s study shows that the majority of Greek consumers intend to shop during Black Friday sales (77% compared to 70% in all countries overall). At the same time, 70% of Greek consumers stated that they already have a clear shopping plan for the Black Friday period (compared to 68% in all countries overall), showing that they have prepared for this particular day.
High value purchases and preference for e-commerce
According to the survey results, 69% of consumers plan to invest in high-value purchases such as electrical appliances, jewelry and furniture this year’s Black Friday. The survey also shows the preference of Greek consumers for online shopping. Specifically, across all product categories, consumers seem to prefer online shopping over in-store shopping, showing the rise of e-commerce.
In the jewelry and accessories category alone, 52% of participants said they would prefer shopping in a physical store. With the Pay in 3 service, Klarna also makes it easier for consumers during the Black Friday sales by offering them the possibility to pay in 3 interest-free installments.
Careful spending
When it comes to spending, 39% of consumers will only buy what they can afford, while only 5% said they might end up spending too much on Black Friday sales. Almost half of Greek consumers (47%) said they would buy products they would have bought anyway, but at a cheaper price. The top products consumers are interested in buying are electronics (55%), clothing and footwear (52%) and beauty products (25%).
“Klarna’s Black Friday study reflects the dynamic consumer environment in Greece, and provides valuable information for businesses preparing for this big shopping day. And on Black Friday, Klarna continues to offer consumers the option to pay in 3 interest-free installments, ensuring a smooth shopping experience,” said Ilias Pitsavos, Head of Klarna in Greece.
στο Google News και μάθετε πρώτοι όλες τις ειδήσειςLatest News
Making Europe’s trade agenda work for Greek businesses
One in seven Greek jobs depends on exports to countries outside of the European Union
Global Rise in Greek Real Estate Investments via Golden Visa
Policy changes and geopolitical shifts attract global investors in Greek real estate
Interview with Endy Zemenides: Kissinger’s Legacy of Immoral Political Realism
"Kissinger was directly responsible for the worst relationship between Greece and the United States we have ever had," says the executive director of the Hellenic American Leadership Council
Christmas Holiday Season: Hotel Bookings Soar
Depending on the region, the upcoming 15-day Christmas period is expected to be one of the best in recent years, according to Angelos Kallias, the head of the informal group of hoteliers in mountainous and semi-mountainous destinations
PM Mitsotakis: Postal Vote a Historic Political Reform
In his wekly update, the PM also touched on judicial reforms
Greeks Make Up 11% of Global Top 0.5% of AI Researchers
The Greek government aims to reverse brain drain
Fitch Upgrades Greece’s Rating to BBB-; Outlook Stable
Fitch Upgrades Greece’s Rating to BBB-; Outlook Stable
Eurostat: Greece Tops Housing Costs in Europe
The data showed Greece had the highest costs both in urban and rural areas
PM Mitsotakis Addresses UK Relations, Climate Goals in Bloomberg Interview (video)
"Greece and the UK have a long history of bilateral relations; I wouldn't dwell much on this issue," Mitsotakis replied during the interview
COP28: Mitsotakis Opens Pavilion and Announces Poros as Next GR-Eco Island (video)
COP28: Mitsotakis Opens Pavilion and Announces Poros as Next GR-Eco Island (video)
