Despite foreign investors displaying reservations amid global geopolitical uncertainty and volatility, the Greek market is showing signs of resilience, remaining a lucrative option for investment, according to a survey carried out by Greece’s EY Chapter, “EY Attractiveness Survey” for 2025.
The findings reveal that 63% of investors questioned in the report estimated Greece would become a more “attractive” investment location in the next three years, with nearly one in two respondents (48%) saying they were planning to either invest in Greece or expand their business in the country in the year.
The survey, carried out by FT Longitude on behalf of EY, used a sample of 250 investors between March 10 and 28 in 2025. The details of the findings were presented within the framework of the 8th InvestGR Forum 2025 in Athens.
Over eight out of ten investors (82%) highlighted that the business-friendly policies adopted by Greece were effective in drawing global investments.
Foreign direct investment (FDI) in Greece slowed in 2024, reflecting a broader European downturn, but remained at one of the highest levels recorded in the past 25 years, according to data from EY’s European Investment Monitor (EIM).
The EIM tracked 35 greenfield investment projects in Greece last year, down from 50 in 2023. Despite the decline, 2024 marked the fourth-best performance since 2000, while investments over the past five years account for 53% of all projects recorded by EY since it began tracking FDI.
The EIM methodology focuses exclusively on greenfield projects—investments that create new facilities and jobs, excluding mergers and acquisitions, privatizations, and investments in tourism and real estate. This narrower scope explains the difference from Bank of Greece figures, which reported a 37% increase in the total value of investments in 2024.
Shift Toward High-Value, Knowledge-Intensive Sectors
EY’s report also highlights a qualitative shift in Greece’s investment profile, with an increasing share of projects targeting high-value-added and knowledge-intensive sectors.
Software and IT services accounted for 26% of all projects, well above the 15% European average, while 14% of foreign investments were directed toward Internet Data Center activities.
Analysts say this trend supports Greece’s ongoing economic transformation, moving away from traditional low-value sectors toward industries that could enhance productivity and long-term growth.
Source: tovima.com
