Five Traveler Types Shaping Greece’s Summer 2025

As the sun-soaked Greek islands once again take center stage in European summer getaways, new insights reveal how travelers are vacationing this year. According to data from Ferryscanner, a Greek ferry booking platform, summer 2025 is seeing a diverse wave of movement—each traveler group bringing its own rhythm, preferences, and priorities to the Aegean.

The platform has identified five distinct traveler profiles that are shaping the season, from solo adventurers to long-stay retirees. Despite their differences, they all share one common thread: a deep-seated love for Greece’s island escapes.

1. The Solo Traveler

Independence takes the lead in 2025. Solo travelers account for over a quarter of all ferry bookings (27.3%), with younger globetrotters (aged 18–30) making up a striking 45.5% of this group. These travelers are embracing spontaneity, short breaks, and affordability, averaging 3.5 days per trip. This is part of a growing global trend toward solo exploration and self-guided discovery.

2. The Family Vacationer

Family travelers, accounting for 11.7% of total bookings, prioritize well-planned, balanced holidays that blend relaxation with logistics. Dominated by Millennials (aged 31–45), this group shows thoughtful planning and a preference for destinations that offer comfort without compromising on kid-friendly options. The average family trip lasts just under four days, with a clear focus on convenience.

3. The Weekend Escapist

For those chasing quick getaways, the weekend traveler is a prominent presence in this summer’s landscape. Often younger or working professionals, these travelers favor nearby islands, easy ferry routes, and minimalist packing. With trip lengths averaging 3–4 days, this segment thrives on maximizing limited time off.

4. The Mature Traveler 45–60

With more time and resources, mature travelers are approaching their island vacations with comfort and structure. Around 16.6% of bookings from this demographic are for family-oriented trips, while overall stays extend to 4.5 days on average. Their choices often lean toward well-developed destinations that offer both tranquility and reliability.

5. The Long-Stay Voyager

For travelers over 60, summer is a time to slow down and settle in. With average trip lengths reaching 4.8 days, this group shows a clear preference for extended stays in serene, less crowded destinations. Solo travel is less common here (just 12.1% of bookings), suggesting a stronger inclination for shared experiences—whether with partners, friends, or organized groups.