Airbnb-Style Rentals in Greece Hit Record High in 2025

Short-term rentals in Greece, including platforms like Airbnb, Booking and Expedia, are enjoying a record-breaking year, with demand and supply soaring well above pre-pandemic levels.

According to data from the Institute of the Greek Tourism Confederation (INSETE), more than 240,000 properties were available for short-term rental in June 2025 — an 8% increase compared to last year. This marks the highest figure recorded since January 2019, following back-to-back monthly records in May and June.

The number of available beds exceeded the symbolic one million mark as early as April — three months earlier than in 2024. In April, beds reached 1.008 million, rising to 1.038 million in May and 1.061 million in June. The previous record was set in August 2024 at 1.023 million.

Occupancy rates have also been strong, despite a slight dip in May. April’s occupancy was 26%, up from 23% the previous year. May fell to 28%, down from 30% in 2024, while June held steady at 40%, matching last year’s peak season performance.

Average stays have remained stable or grown slightly, with visitors spending 3.7 nights in April, 3.6 in May (up 5.9% from last year) and 3.8 in June (up 2.7%).

A recent study by the Athens University of Economics and Business estimates that short-term rentals contribute between 4.5% and 5.4% of Greece’s GDP — around €3.25 billion annually — and support more than 100,000 jobs.

With hotel occupancy often exceeding 90% in peak summer months, short-term rentals have become a vital part of the country’s tourism infrastructure, absorbing demand from both domestic and international travellers and keeping Greece firmly among Europe’s most sought-after destinations.