Short-term rentals in Greece are breaking records, with their rapid expansion reshaping the country’s tourism landscape, as data from the Greek Tourism Confederation Institute (INSETE) reveals.
In July alone, the number of active listings climbed to 245,944, offering 1.08 million beds. That’s nearly 200,000 more than the capacity of Greece’s hotels, which provide 894,854 beds, based on figures from the Hellenic Chamber of Hotels.
But this surge in supply comes with consequences. Occupancy rates for short-term rentals in June and July remained flat compared to last year, at 40% and 51% respectively.
The glut of available beds is also affecting hotels, particularly in Athens—a city that attracts visitors steadily throughout the year, unlike the more seasonal Greek islands. In July, average hotel occupancy in the capital dropped to 83.3%, down from 86.4% in the same month last year, a decline of 3.6%. June had already recorded a 2% decrease.
The latest numbers mark a new all-time high for short-term rentals. In July 2025, listings reached 246,000, surpassing last year’s July figure of 232,000 by 14,000. This confirms the sector’s relentless upward trend during the peak summer season.
Visitor behavior, however, shows some mixed patterns. The average length of stay in short-term rentals fell during the first quarter of 2025 compared with the same period in 2024.
The second quarter brought signs of stabilization in April, followed by a mild recovery in May and June. By July, the average stay stood at 4.1 nights—unchanged from July 2024—indicating a leveling off during the summer rush.
Πηγή: tovima.com
