Greece’s short-term rental market continues to show resilience even after the peak summer season, according to AirDNA’s Sept. review. Demand for stays increased by 4.3% year-on-year, while supply rose by 3.9%, maintaining a balanced market. Although average occupancy dipped slightly by 0.4% due to greater availability, overall performance remained solid—driven by sustained interest in coastal and island destinations well into autumn.
Cooling Prices, Consistent Returns
With the high season winding down, Sept. data revealed a 4% annual decline in the average daily rate (ADR), now at 169 euros, and a 2% drop in revenue per available room (RevPAR), at 100 euros.
Occupancy reached 59%, up 2% from last year but down sharply from August’s 76%. The figures highlight Greece’s reliance on the summer surge, yet also point to shifting visitor behavior, with travelers extending stays into the shoulder months—March to May and Sept. to Oct.
Milder Weather, Smarter Travel
Rising temperatures and frequent heatwaves are nudging visitors toward cooler months, while lower off-peak prices add to the appeal. Concerns over overtourism are also steering many away from crowded summer periods.
This gradual smoothing of seasonality is clear in Athens, where mid-season demand rose from 39% in 2019 to 41% in 2024, as summer’s share fell from 32% to 30%. Rhodes shows a similar pattern, with mid-season demand increasing from 39% to 41%.
Broader Tourism Calendar
These shifts point to a structural broadening of Greece’s tourism calendar. A milder climate, affordable rates, and fewer crowds are spreading demand more evenly throughout the year—benefiting both city and leisure destinations.
Europe Feels the Squeeze
Across Europe, short-term rentals maintained steady growth in Sept. after a record summer. Listings rose 2.3% year-on-year to nearly 4 million, while demand grew 3.6%, totaling about 46 million overnight stays. As new regulations tighten and supply growth slows, higher occupancy rates are emerging—especially in Spain and Italy, where reduced listings have pushed RevPAR up by 4% and 2%, respectively.
Source: tovima.com
