
This tourist year could be characterized as unstable and uncertain, with the epidemiological data and the new mutations of the coronavirus largely determining the course of Greek tourism, the Confederation of Tourist Accommodation Entrepreneurs of Greece (SETKE) points out in an announcement.
This season is also extremely “nebulous” for the small tourist accommodation industry, with occupancy not exceeding 30% -40% of pre-pandemic levels in 2019, and, in any case, in no case increasing further. Thus, any expectations for satisfactory fulfillment this year are dashed.
Demand does not have uniform characteristics, with the result that some areas show higher performance than others. Thus, for example, in Northern Greece, which receives tourist flows from the Balkans, the season is evolving better, but in other tourist areas the occupancy does not exceed 40% of 2019.
An important role in this development is the fact that the British market has just “unlocked” – after the lifting of the restrictions imposed by the Johnson government on July 19 – the Russian market is still out of the game, while last minute reservations will largely determine the end result.
From the above it is understood that this year is another season of bare survival for small tourist accommodation. That is why, for the umpteenth time, the Confederation of Tourist Accommodation Entrepreneurs of Greece calls on the government to implement substantial financial support measures for small tourist accommodation companies, which will ensure the liquidity they have so needed for a year and a half.
SETKE calls for the inclusion of companies in the sector in financial programs and new, emergency support measures, with specializations and targeted interventions, which will create a strong safety net for businesses in the coming months and, especially, next winter.


Latest News

Istanbul Earthquake – Greek Prof. Concerned Major Quake Yet to Strike
Responding to concerns over whether a potential major quake in Istanbul could affect Greece, Papazachos was reassuring: “The fault extends as far as Lemnos and the Northern Sporades, but it doesn’t rupture all at once. An earthquake in Istanbul doesn’t have the capacity to directly affect Greek territory.”

Greece 4th Most Popular Summer Destination for Europeans
Southern Europe remains the top choice for Europeans at 41%, though down 8% from last year, likely due to rising temperatures and climate concerns.

Easter Sales Performance and the Source of €4–5 Million in Losses
Easter retail sales were relatively weak this year, with the only "real winners" being the livestock farmers who had lambs to sell.

Hotel Foreclosures Continue to Plague Greece’s Islands
A surge in hotel foreclosures across Greece’s islands threatens small tourism businesses, despite booming visitor numbers and record-breaking travel in 2024.

Athens Launches Task Force to Safeguard Historic City Center
The new municipal unit will ensure compliance to zoning laws, curb noise, and address tourist rental issues starting from the Plaka district.

WTTC: Travel & Tourism to Create 4.5M New Jobs in EU by 2035
This year, international visitor spending is set to reach 573 billion euros, up by more than 11% year-on-year

IMF: US Tariffs Shake Global Economy, Outlook Downbeat
IMF slashes global growth forecast to 2.8% as U.S. tariffs create uncertainty and ‘negative supply shock

First Step Towards New Audiovisual Industry Hub in Drama
The project is set to contribute to the further development of Greece’s film industry and establish Drama as an audiovisual hub in the region

Airbnb Greece – Initial CoS Ruling Deems Tax Circular Unlawful
The case reached the Council of State following annulment applications filed by the Panhellenic Federation of Property Owners (POMIDA)

Mitsotakis Unveils €1 Billion Plan for Housing, Pensioners, Public investments
Greek Prime Minister Kyriakos Mitsotakis has announced a new set of economic support measures, worth 1 billion euros, aiming to provide financial relief to citizens.