Influencers have been targeted by the Ministry of Development and the tax authorities of the Independent Public Revenue Authority (AADE), with the tax office “dusting off” a number of social media platforms, such as Facebook, Instagram and TikTok.
The European Commission, through pan-European controls that will be carried out with its assistance by the EU member states, including Greece, will attempt to set limits in an uncharted field, such as the action of influencers on social media.
Greek Ministry of Development: Controls on influencers begin
In Greece, the controls will be carried out by the Ministry of Development, namely the General Directorate of Market and Consumer Protection of the General Secretariat of Trade, with the assistance of the digital tools of the European Commission.
The commercial practices used by influencers on their social media accounts will come under the microscope of the controls, in order to promote or offer for sale goods and services of companies (brands) they work with, with the ultimate goal of consumer protection.
The aim of the pan-European checks is twofold: firstly, to identify social media posts by influencers that contain testimonials, reviews or listings that may be misleading to consumers, influencing their purchasing behavior and causing financial loss, and secondly to verify whether influencers clearly inform their followers about their company’s identity and contact information.
The astronomical sums for the posts
The President of “internet now”, Nikos Vasilakos, speaking on Live News, revealed the amounts received by Mega Influencers, who are obliged to have companies now that they are completely legal. The category of Mega influencers in Greece includes those who have from 500,000 to 2 million followers and can even receive the amount of €3,000 – €10,000 per post.
Greek influencers
Correspondingly, the following amounts apply to the remaining categories
Macro influencers (100,000-500,000 followers): 1,000 – 3,000 euros per post
Micro influencers (3,000-30,000 followers): €300 – €1,000 per post
Nano influencers (up to 3,000 followers): €100-500 per post
Greek celebrities/influencers
According to MEGA, the Greeks with the most followers are the following:
Akis Petretzikis (cook): 1,800,000
Kostas Tsimikas (footballer): 1,800,000
Eleni Menegaki (TV host): 1,300,000
Eleni Foureira (singer): 1,300.00
Andreas Georgiou (actor): 1,200,000
Ioanna Tunis (model): 1,100,000
Alexandros Kopsialis (influencer): 1,100,000
Athena Economakou (actress): 1,000,000
Fay Scordas (TV presenter): 1,000,000
Konstantinos Argyros (singer): 997,000
Sakis Tanimanidis (TV presenter): 995,000
Sakis Rouvas (singer): 939,000
