Greek Retailers Bank on ‘Easter Basket’ to Boost Sales

In Greece, the commercial sector is placing its hopes on the upcoming Easter holiday period, which is expected to provide a much-needed boost. This is coupled with the introduction of the “Easter Basket” and the “Godparents’ Basket,” which will include Easter-related goods at fixed low prices, and is expected to go into effect the following days.

The increase in the minimum wage is seen as a positive psychological boost for the market, while merchants are hopeful that the payment of the Easter bonus in the private sector, scheduled to be distributed by the Good Wednesday, April 16, will provide the necessary push to stimulate consumer spending.

Meanwhile, supermarkets are preparing for the increased demand during the upcoming period, having already placed their orders. They are also gearing up for the “Easter Basket,” aiming to keep price hikes in check for essential food items that every household needs for the traditional festive meal.

The “Easter Basket” which will likely go into effect on Wednesday, April 9, and remain until Holy Saturday, April 19, will traditionally include lamb, goat, Easter bread, chocolate Easter eggs, and other chocolate-based products.

This will be the third consecutive year for the “Easter Basket,” which is a temporary extension of the ongoing “Household Basket” initiative.

Additionally, the decision regarding the ‘Godparents’ Basket’—which will include children’s toys, accessories, chocolate Easter eggs, and traditional Easter candles at the lowest prices—is expected soon. This decision comes ahead of Orthodox Easter, a time when gifting toys, chocolates, and clothing to children, especially by godparents, is a cherished tradition.

Source: tovima.com