Attica is rapidly emerging as a strong brand name among European destinations, marking notable improvements in its tourism performance. A key driver of this upward trend is the growing popularity of city break escapes, which have significantly boosted hotel occupancy rates in the first four months of 2025.
Hotel Performance in Athens
According to data released by the Athens-Attica and Argosaronic Hotel Association, the average hotel occupancy rate in Athens from January to April 2025 reached 67.3%, showing a modest year-on-year increase of 1.6%. This slight but steady growth signals a stabilizing tourism market for the Greek capital.
April 2025 was the best-performing month of the quarter, but it lagged behind April 2024 in occupancy and RevPAR. Occupancy fell to 78.4% from 83.1%, and RevPAR dipped to 128.33 from 130.01 euros. However, ADR rose by 4.6%, reaching 163.68 euros.
Athens in a European Context
These figures place Athens in a competitive position among southern European cities, both in terms of hotel performance and growing appeal as a short city break destination.
Looking Ahead
Commenting on Athens’ hotel market performance and future prospects, the President of the Athens-Attica and Argosaronic Hotel Association, highlighted the importance of maintaining momentum:
“The achievements of today clearly define the increased responsibilities and needs of tomorrow,” he remarked, underlining the need for strategic planning to sustain and enhance the region’s tourism growth.
Source: tovima.com
