Sweeping changes are coming to Greek supermarket shelves as the Ministry of Development enforces stricter rules on misleading discounts and promotions. The familiar signs advertising “-50% off,” and “Buy 1, Get 1 Free” will gradually disappear, replaced by more transparent pricing regulations.
The revamped rules, set to be officially announced the first week of March, will introduce new consumer protection violations, with the new rules taking full effect on Monday, March 17.
According to the ministry, the goal is to help consumers distinguish between genuine and misleading discounts, ensuring they make informed and cost-effective purchasing decisions. A key requirement under the new rules is that all advertised discounts must be based on the lowest price of the last 30 days. For example, a “-30%” discount must reflect a reduction from the actual price that was in effect during the previous month.
Retailers will also be obligated to clearly display the reference price on which the discount is calculated, ensuring transparency for shoppers.
Exemptions and Special Cases
Not all products will fall under the 30-day price rule. Perishable agricultural goods and food items that may become unsuitable for sale within 30 days of harvest, production, or processing are exempt from these regulations.
Beyond the 30-day rule, the revised Code of Conduct will clarify the rules surrounding bulk purchase discounts, such as “Buy 1, Get 1 Free” or “Buy 5, Get 1 Free.” These offers will only be considered legitimate if the same product is available for purchase individually, without promotion, and in sufficient stock within the same store.
Furthermore, if a product is perpetually sold as part of a promotion—such as always being packaged as “1+1 Free”—this will be classified as misleading.
Enforcement and Penalties
Sources within the ministry indicate there will be a brief adjustment period to allow the market to adapt to the new standards. However, this transition will be short-lived. Starting Monday, March 17, intensive inspections will begin to ensure compliance. Any instances of misleading pricing or deceptive promotions will be met with immediate fines.
Source: tovima.com
στο Google News και μάθετε πρώτοι όλες τις ειδήσειςLatest News
Eurozone Inflation Eases to 2.2% in March
Compared to February, inflation decreased in 16 member states, remained unchanged in one, and rose in ten.
Bank of Greece: Primary Gov. Surplus €4.1b Jan.-March 2025
The data released today by the Bank of Greece revealed that the central government’s overall cash balance recorded a surplus of €1.465 billion in the first quarter of 2025, compared to a deficit of €359 million in the corresponding period of 2024.
Greek Government Reissues 10-Year Bond Auction for €200 Million
The amount to be auctioned will be up to 200 million euros, and the settlement date is set for Friday, April 25, 2025 (T+5)
Greece Defines Continental Shelf Limits and Maritime Zones in Landmark EU Document
The Maritime Spatial Planning (MSP) framework represents a comprehensive approach to spatial planning and is crucial for the successful development of a blue and circular economy
EU Praises Greece’s RRF Progress as Revised Recovery Plan Nears Completion
Athens is preparing to submit its revised “Greece 2.0” Recovery and Resilience Plan after Easter, with a slight delay from the initial timeline but with the European Commission’s approval.
Greek €200M 10Y Bond to be Issued on April 16
The 3.875% fixed-interest-rate bond matures on March 12, 2029, and will be issued in dematerialized form. According to PDMA, the goal of the re-issuance is to meet investor demand and to enhance liquidity in the secondary bond market.
German Ambassador to Greece Talks Ukraine, Rise of Far Right & Tariffs at Delphi Economic Forum X
Commenting on the political developments in his country, the German Ambassador stressed that it was clear the rapid formation of a new government was imperative, as the expectations across Europe showed.
Athens to Return Confiscated License Plates Ahead of Easter Holiday
Cases involving court orders will also be excluded from this measure.
Servicers: How More Properties Could Enter the Greek Market
Buying or renting a home is out of reach for many in Greece. Servicers propose faster processes and incentives to boost property supply and ease the housing crisis.
Greek Easter 2025: Price Hikes on Lamb, Eggs & Sweets
According to the Greek Consumers’ Institute, hosting an Easter dinner for eight now costs approximately €361.95 — an increase of €11 compared to 2024.
![Πλημμύρες: Σημειώθηκαν σε επίπεδα ρεκόρ στην Ευρώπη το 2024 [γράφημα]](https://www.ot.gr/wp-content/uploads/2025/04/FLOOD_HUNGRY-90x90.jpg)
