Greece is heading into the new tourist season as a top travel destination, according to recent data from the global tourism organization TUI. The country ranks second for travel bookings in 2025, trailing only Spain, and has emerged as the fifth most popular global destination.
The country’s dynamic position as a top tourist destination for Europeans, particularly German travelers, was highlighted at the recent International Tourism Fair in Berlin (ITB Berlin 2025), which traditionally serves as a barometer for the upcoming season. This year, national bookings for the summer are up an average of 8% compared to last year, with prices for new tourism packages rising by 5%.
Among the most sought-after Greek destinations are Crete, Rhodes, Zakynthos, Corfu, and Kos, with the UK and Germany—the two major sources of Greek tourism—driving the demand.
So far, Rhodes has seen a 15% increase in online bookings, with Crete following at +10%. Corfu is also experiencing growth, with British bookings up by 2% and German bookings rising by 5%. Zakynthos has seen a remarkable 44% surge in bookings.
Meanwhile, Mykonos, one of Greece’s two premium island destinations, has maintained its bookings at last year’s levels, after several years of decline.
The latest data presented by the major tourism players at ITB Berlin 2025, particularly from the German Travel Agents Association (DRV), places Greece in third place among the ten most popular summer destinations for German travelers.
According to DRV, the top ten travel destinations for this summer based on advance bookings are Turkey, Spain, Greece, Egypt, Portugal, Italy, Tunisia, the USA, the Maldives, and Bulgaria. Overall, bookings for the period from May to October have increased by 12% compared to 2024.
German tour operator Alltours also highlighted Greece’s appeal for the summer, reporting a 10% increase in bookings compared to last year. Alongside Spain and Turkey, Greece remains one of the most in-demand destinations for Alltours clients this summer, with Crete, Rhodes, Kos, and Corfu drawing the most interest.
In terms of markets, aside from Germany and the UK, advance bookings are also rising from Poland, Denmark, Norway, and Sweden.
Beyond the summer demand, Greece ranks among the top five destinations for German travelers for the Easter holidays as well. The most popular Easter destinations include Turkey, with 17% of total sales, Egypt with 13%, the Canary Islands with 11%, the Balearic Islands with 8%, and Greece with a 5% share.
Source: tovima.com
στο Google News και μάθετε πρώτοι όλες τις ειδήσειςLatest News
Istanbul Earthquake – Greek Prof. Concerned Major Quake Yet to Strike
Responding to concerns over whether a potential major quake in Istanbul could affect Greece, Papazachos was reassuring: “The fault extends as far as Lemnos and the Northern Sporades, but it doesn’t rupture all at once. An earthquake in Istanbul doesn’t have the capacity to directly affect Greek territory.”
Greece 4th Most Popular Summer Destination for Europeans
Southern Europe remains the top choice for Europeans at 41%, though down 8% from last year, likely due to rising temperatures and climate concerns.
Easter Sales Performance and the Source of €4–5 Million in Losses
Easter retail sales were relatively weak this year, with the only "real winners" being the livestock farmers who had lambs to sell.
Hotel Foreclosures Continue to Plague Greece’s Islands
A surge in hotel foreclosures across Greece’s islands threatens small tourism businesses, despite booming visitor numbers and record-breaking travel in 2024.
Athens Launches Task Force to Safeguard Historic City Center
The new municipal unit will ensure compliance to zoning laws, curb noise, and address tourist rental issues starting from the Plaka district.
WTTC: Travel & Tourism to Create 4.5M New Jobs in EU by 2035
This year, international visitor spending is set to reach 573 billion euros, up by more than 11% year-on-year
IMF: US Tariffs Shake Global Economy, Outlook Downbeat
IMF slashes global growth forecast to 2.8% as U.S. tariffs create uncertainty and ‘negative supply shock
First Step Towards New Audiovisual Industry Hub in Drama
The project is set to contribute to the further development of Greece’s film industry and establish Drama as an audiovisual hub in the region
Airbnb Greece – Initial CoS Ruling Deems Tax Circular Unlawful
The case reached the Council of State following annulment applications filed by the Panhellenic Federation of Property Owners (POMIDA)
Mitsotakis Unveils €1 Billion Plan for Housing, Pensioners, Public investments
Greek Prime Minister Kyriakos Mitsotakis has announced a new set of economic support measures, worth 1 billion euros, aiming to provide financial relief to citizens.
![Accor: Η βιωσιμότητα «κλειδί» για την ανάπτυξη και ανθεκτικότητα του ελληνικού τουρισμού [έρευνα]](https://www.ot.gr/wp-content/uploads/2025/04/thumbnail-90x90.jpg)
![Οι αλλαγές που υπάρχουν στα φορολογικά έντυπα για τα εισοδήματα του φορολογικού έτους 2024 από ακίνητα [Γ’ Μέρος]](https://www.ot.gr/wp-content/uploads/2025/03/akinita-600x400.jpeg)
![Accor: Η βιωσιμότητα «κλειδί» για την ανάπτυξη και ανθεκτικότητα του ελληνικού τουρισμού [έρευνα]](https://www.ot.gr/wp-content/uploads/2025/04/thumbnail-600x400.jpg)
