Klarna gathered information from its recent research on the purchasing preferences of Greek consumers during this year’s Black Friday. More than 15,000 consumers from 15 countries, including Greece, participated in the survey, which was carried out in collaboration with the research company Nepa.
Klarna’s study shows that the majority of Greek consumers intend to shop during Black Friday sales (77% compared to 70% in all countries overall). At the same time, 70% of Greek consumers stated that they already have a clear shopping plan for the Black Friday period (compared to 68% in all countries overall), showing that they have prepared for this particular day.
High value purchases and preference for e-commerce
According to the survey results, 69% of consumers plan to invest in high-value purchases such as electrical appliances, jewelry and furniture this year’s Black Friday. The survey also shows the preference of Greek consumers for online shopping. Specifically, across all product categories, consumers seem to prefer online shopping over in-store shopping, showing the rise of e-commerce.
In the jewelry and accessories category alone, 52% of participants said they would prefer shopping in a physical store. With the Pay in 3 service, Klarna also makes it easier for consumers during the Black Friday sales by offering them the possibility to pay in 3 interest-free installments.
Careful spending
When it comes to spending, 39% of consumers will only buy what they can afford, while only 5% said they might end up spending too much on Black Friday sales. Almost half of Greek consumers (47%) said they would buy products they would have bought anyway, but at a cheaper price. The top products consumers are interested in buying are electronics (55%), clothing and footwear (52%) and beauty products (25%).
“Klarna’s Black Friday study reflects the dynamic consumer environment in Greece, and provides valuable information for businesses preparing for this big shopping day. And on Black Friday, Klarna continues to offer consumers the option to pay in 3 interest-free installments, ensuring a smooth shopping experience,” said Ilias Pitsavos, Head of Klarna in Greece.
Latest News
Cocktail of Dust and Heat Brings Stifling Sunday Weather
Meteorologists expect the conditions to persist until at least Wednesday
Greek Hotels Vindicated by Commission’s Ruling on Booking.com
The Commission has ruled that Booking is a "gatekeeper" and must comply with the Digital Marketing Act, addressing complaints by the European Hotel Industry and Hellenic Chamber of Hotels
Which Islands Will Have Italians Flocking to Greece this Summer?
Well-known Italian travel magazine details reasons why Skopelos, Naxos and Astypalaia are the go-to summer destinations for Italians
Antentokounmpo 5th Highest Paid Athlete in World
The basketball player rakes in 111 million dollars per year, between his salary at the Bucks and endorsements from big brands like Amazon, Nike and Pepsi
Greek FM Gerapetritis: Need to Immediately End Gaza Hostilities
Gerapetritis added that a humanitarian crisis was transpiring in Gaza, with the concerns now being spillover in the wider Middle East.
ETC Report: Greece 3rd Most Popular Destination for Europeans
Italy and Spain are tied as the top destinations, each attracting 8% of travelers
Greece Battles EC to Protect Rice Industry and Public Health
Together with several other EU countries, Greece successfully blocked the European Commission's proposal to increase allowable levels of a banned pesticide commonly found in rice imported from southeast Asia
Eurostat: 3.2% Annual Inflation in Greece in April
The data shows that Greece ranks seventh in overall inflation within the eurozone and second in food inflation
Intrum’s 2024 Report Unveils Greek Businesses Embrace Digitalization for Growth
Looking ahead, over 40% of businesses prioritize development for 2024, with 65% recognizing the potential of digital business models as sustainable investments
IOBE: Mild Drop in April Business Confidence Index (BCI) in Greece
The positive balance of expectations for employment witnessed a marginal decline, while the index for production forecasts also recorded a mild drop