The new, ambitious strategy that focuses on its consumers and people was recently presented by Public-MediaMarkt, in a special event for the network managers and its executives. The strategy includes 4 central pillars and aims at the best shopping experience, while further supporting its people. With the central message “Better, every day, for you”, PMM implements the new strategy with significant investments and initiatives.
PMM CEO Robbie Bourlas said: “All these years, we have been working every day to become better for our PMM customers and people. The dynamics given by the two leading brands in the market, the renewed experiences we create, our multi-channel approach, new services and collaborations, but also the continuous investment in our people are just some of the things that differentiate us as the leading omnichannel retailer, in Greece and Cyprus. PMM is here, even better, even stronger, ready to create value for its consumers and people.”
Among the main pillars of the strategy is the logistics and last mile sector, which is strengthened thanks to new collaborations with transport companies and couriers, the strengthening of its fleet and the company’s state-of-the-art warehouse in Attica. PMM manages the largest range of the market, with over 1,000,000 products, according to a statement. With its investments and strategic planning, it already offers its customers 100,000 products with the possibility of same-day collection from the store of their choice and free delivery in 1-3 days throughout Greece, for orders over 35 euros.
By investing in new technological tools and services, PMM integrates the physical and digital points of contact with the customer. In Public stores, consumers can take advantage of services such as fast and contactless checkout and proceed with walk-in orders. In addition, online shopping is greatly facilitated, thanks to in-store pickup points, which give consumers the opportunity to receive their orders, in the way that best serves them.
In 2022 the already successful new store format that it has implemented in Greece and Cyprus will be expanded to the network, while in more and more Public stores home appliances will be added that complement the wide range of products they offer.
The successful implementation of PMM’s new strategy is based on its people. The company invests in the best talents, which is why in 2021 it gave opportunities for development to its people, while attracting renowned executives from the market, thus implementing its strategy, with a strong and highly experienced management team, the announcement concludes.
Latest News
Study Finds 4 in 10 Greeks to Slash Easter Spending
This year, hit by persistent inflation, many Greeks will be dishing out less on food, drink and gifts for Orthodox Easter on May 5
ELSTAT: Overnight Stays in Greece Up in Feb.
The provisional monthly data revealed that arrivals at tourist accommodations amounted to 773,104 and overnight stays were 1,677,685
Electric Energy: Greece’s New Sustainable Export
Moreover, a surplus of generated electricity cannot be fully absorbed by domestic grids and this excess power finds eager buyers in the form of companies entering into Power Purchase Agreements (PPAs), willing to pay a premium for clean energy
IOBE Revises Greek GDP Growth Downward, to 2.1% For 2024
Annual inflation is expected to reach 3%, up from the previous forecast of 2.8%
Last Sections of 136km E65 Highway Inaugurated on Tues.
Athens to Karditsa drive time is expected to drop to two and a half hours (under normal conditions), and some three hours from Athens to Trikala
Reuters: Greece to Repay More Bailout Loans Ahead of Maturity in 2023
The country has relied solely on international markets for its borrowing needs since a third institutional bailout ended in 2018
Ag Min. Avgenakis: Greece-China Cooperation in Research, Education in Agri-Food Sector
Greek minister tours cutting-edge hydroponics and robotics facilities at the Chinese Academy of Agricultural Sciences in Beijing
Mini Holiday Season in Greece for Upcoming Orthodox Easter
Occupancy rates reach up to 90% domestically for accommodations open ahead of peak summer season
Greek PM Mitsotakis Says Fight Against Inflation Ongoing
The Premier made statement during a visit an an open vegetable market
Unpaid Taxes in Greece Reach 1.539bln Euros
As the figures revealed the number of debtors totaled 3,878,712 individuals and legal entities.