Influencers have been targeted by the Ministry of Development and the tax authorities of the Independent Public Revenue Authority (AADE), with the tax office “dusting off” a number of social media platforms, such as Facebook, Instagram and TikTok.
The European Commission, through pan-European controls that will be carried out with its assistance by the EU member states, including Greece, will attempt to set limits in an uncharted field, such as the action of influencers on social media.
Greek Ministry of Development: Controls on influencers begin
In Greece, the controls will be carried out by the Ministry of Development, namely the General Directorate of Market and Consumer Protection of the General Secretariat of Trade, with the assistance of the digital tools of the European Commission.
The commercial practices used by influencers on their social media accounts will come under the microscope of the controls, in order to promote or offer for sale goods and services of companies (brands) they work with, with the ultimate goal of consumer protection.
The aim of the pan-European checks is twofold: firstly, to identify social media posts by influencers that contain testimonials, reviews or listings that may be misleading to consumers, influencing their purchasing behavior and causing financial loss, and secondly to verify whether influencers clearly inform their followers about their company’s identity and contact information.
The astronomical sums for the posts
The President of “internet now”, Nikos Vasilakos, speaking on Live News, revealed the amounts received by Mega Influencers, who are obliged to have companies now that they are completely legal. The category of Mega influencers in Greece includes those who have from 500,000 to 2 million followers and can even receive the amount of €3,000 – €10,000 per post.
Greek influencers
Correspondingly, the following amounts apply to the remaining categories
Macro influencers (100,000-500,000 followers): 1,000 – 3,000 euros per post
Micro influencers (3,000-30,000 followers): €300 – €1,000 per post
Nano influencers (up to 3,000 followers): €100-500 per post
Greek celebrities/influencers
According to MEGA, the Greeks with the most followers are the following:
Akis Petretzikis (cook): 1,800,000
Kostas Tsimikas (footballer): 1,800,000
Eleni Menegaki (TV host): 1,300,000
Eleni Foureira (singer): 1,300.00
Andreas Georgiou (actor): 1,200,000
Ioanna Tunis (model): 1,100,000
Alexandros Kopsialis (influencer): 1,100,000
Athena Economakou (actress): 1,000,000
Fay Scordas (TV presenter): 1,000,000
Konstantinos Argyros (singer): 997,000
Sakis Tanimanidis (TV presenter): 995,000
Sakis Rouvas (singer): 939,000
Latest News
IOBE: Mild Drop in April Business Confidence Index (BCI) in Greece
The positive balance of expectations for employment witnessed a marginal decline, while the index for production forecasts also recorded a mild drop
Greek PM Mitsotakis Calls on EU to Intervene Over Multinationals’ Pricing Policy
Speaking about price fairness, the Prime Minister emphasized, "Europe should also mean similar or uniform prices for the products sold by our multinational corporations.
Greenhouse Gas Emissions: 4% Decrease in EU, 0.3% Rise in Greece in Q4 2023
The EU's GDP remained stable with a marginal 0.2% increase in fourth quarter of 2023
HEREMA CEO: High Expectations from Natgas Exploration Off Crete
3D seismic surveys were conducted in the two offshore blocks west and southwest of Crete by a consortium comprised of ExxonMobil and HelleniQ Energy
EC Spring Forecast: Greek GDP at 2.2 in 2024, 2.3% in 2025
Besides Greek GDP inflation is expected to drop by a substantial 2.4% in 2024, settling at 2.8% from 4.2% in 2023 with 2025 recording a further decline to 2.1%
EBRD Raises Outlook for Greek GDP to 2.3% in 2024, 2.6% in 2025
Key downside risks remain, associated with possible delays in deploying Recovery and Resilience Facility (RRF) funds and weaknesses in key export markets and tourism source countries
Real Estate Insights: Athens’ Top Areas with the Highest Yields
In the first quarter of 2024, Korydallos in the Piraeus region and the burgeoning Attiki Square retain their top spots with impressive yields of 6.3%
ELSTAT: Inflation at 3.1% in April
Olive oil (63.7%), fruit (11.6%), fish (10.6%), and mineral water (12.5%) registered the highest increases annually
Greek Sunlight CEO Joins Industry Titans at Choose France Summit
At the heart of the "Choose France Summit" was the discussion surrounding the production of lead-acid and lithium-ion batteries, crucial for the green transition and storage of renewable energy.
Insights into Greece’s Real Estate Landscape; Consumer Expectations and Challenges
The study indicates that while 66% of Greeks find recent real estate price hikes concerning and liken them to a "bubble," over half (56%) still anticipate further increases.