Greece as an ideal tourist yera round destination was presented with particular success at the B2C outdoor event for pensioners “Seniordagen 2023”, which took place in the central square Kungsträdgården in Stockholm.
It is an annual event that has been held since 2015, exclusively designed for the specialized audience of Sweden’s pensioners (Silver Generation), which amounts to approximately 2,000,000 people and who own approximately 70% of the country’s disposable income.
The Hellenic Tourism Organization – EOT participated for the first time in the event with a 48 m2 stand, as part of the strategic communication of the Ministry of Tourism and the EOT with the aim of promoting the tourism product of Greece, through the highlighting of thematic and special forms of tourism to a specialized audience.
Co-exhibitors of EOT are the Central Macedonia Region, the Loutraki Tourism Development Organization, the Loutraki Hotel Association, as well as the Grand Resort Lagonissi, which offer special thematic tourism products, such as thermal baths and wellness tourism, culinary and wine tourism, activity tourism.
There was significant response and interest from visitors, which according to the organizers amounted to approximately 25,000 people, the majority of whom were over the age of 60+ (retired). Most of them travel up to 3 times a year as they have free time and sufficient income.
A particularly large percentage showed interest in new destinations, without overcrowding, where they will have the opportunity – beyond the sea and the sun – to enjoy moments of relaxation and tranquility close to nature (e.g. destinations for Hiking, Gastonomy, Wellness, etc.).
The EOT stand was visited by the Ambassador of Greece to Sweden, Mr. Andreas Fryganas, who met and talked with the representatives of the participating destinations.
The action was shown before the event took place in the special edition “Det Ljuva Livet” (The Good life), which was published as an “insert” in the widely circulated Swedish newspaper Dagens Nyheter (DN) with a circulation of 283,000 and an audience of 51% women and 49% men aged 40-65.
At the pre-event session, in the presence of representatives of the Swedish tourism market, tourism agencies, journalists as well as members of the Embassy of Greece in Sweden, a presentation of the EOT for Greece as an ideal holiday destination as well as the destinations of the Central of Macedonia and Corinth combined for their local gastronomy, thermal baths and other themed tourism activities.
Latest News
Developing the Blue Carbon Economy in Greece
Can Greece make money by protecting its marine environment?
EIB Appoints Greece’s Ioannis Tsakiris as New VP
Ioannis Tsakiris started the new role May 1 after spending 15 years at the European Investment Fund (EIF) and serving as Greece’s Deputy Minister for Development and Investments
Two Greek Beaches in Top 50 in the World
Both Greek beaches were on the list of the best beaches in Europe too
Eurostat: Greece 20th out of 26 European States in Hourly Average Wage
According to figures released by Eurostat, the Benelux Grand Duchy of Luxembourg, one of Europe’s hubs for finance, is in first place
Greek Property Renovation Surge amid Economic Constraints
This has led to a notable escalation in renovation costs, with average prices per square meter exceeding previous norms and reaching even 1,000 euros in premium locations
RRF: Additional €5.1bln Funds for Subsidies to Greece in 2025
By April 22, funds totaling 5.75 billion euros had been transferred for approved projects of the Recovery Fund to entities within and outside the general government and final recipients
OECD: Greek Economy Resilient with 2% Growth Forecast for 2024
However, the OECD highlights challenges including the need to enhance productivity and fiscal adjustment due to high debt levels.
Challenges and Delays in Greece’s Hydrocarbon Exploration
Sources disclose that the petroleum companies holding the concessions are seeking partners to jointly invest and share the costs of exploration and drilling.
Greek Beach Visitors Can Report Violations on New ‘MyCoast’ App
Greek authorities hope the newly-launched, free ‘MyCoast’ app will help clamp down on public beach violations
BoG Figures Confirm Banner Year for Greek Tourism in 2023
20.6 billion euros in related revenues topped the previous year’s figure by 16.5%