Greek Tourism Optimistic About Demand from American Market

Despite the global economic challenges and the controversial policies of the Trump administration, including tariffs, Americans remain committed to traveling—at least for the coming summer, a sentiment boding positive for Greek tourism.

A recent survey by MMGY Global, conducted from April 3–5 with a sample of 1,000 U.S. adults, found that 83% of Americans still intend to take leisure trips over the next 12 months, a slight drop from 87% in late February. Additionally, 74% expressed confidence in their household’s financial situation over the next six months, while 70% planned to travel during that time.

According to Alexandros Vassilikos, president of the Hellenic Chamber of Hotels (XEE), U.S. airlines have already finalized their schedules for the upcoming summer without announcing any changes, which boosts optimism in the Greek tourism sector. Based on this planning, demand from American travelers for vacations in Greece is described as unprecedented and is expected to break new records.

However, looking further ahead (from 2026 onwards), Vassilikos notes that economists foresee potential economic repercussions from ongoing tariff policies. Should these continue, they may negatively affect U.S. GDP growth and, by extension, reduce outbound travel. Industry professionals warn that tariffs could drive up inflation, increasing the cost of imported goods and services for both U.S. consumers and businesses.

Rising prices and growing economic uncertainty are expected to slow consumer spending. Some analysts even raise the alarm of a potential recession, which could burden the average American household with significantly higher expenses.

Highlights include the launch of a new direct route from Los Angeles to Athens by Norse Atlantic Airways and expanded services from other airlines. In total, six airlines will operate these routes, marking a 23% increase in weekly flights compared to 2023 and more than double the volume seen before the pandemic.