![Athens Hotel Occupancy Rises in Early 2024, But Still Falls Short of Expectations](https://www.ot.gr/wp-content/uploads/2024/05/shutterstock_2237052327-2048x1152-1.jpg)
According to data provided by the Athens-Attica & Argosaronic Hotel Association, the first quarter of 2024 concluded with hotels in Athens boasting an average occupancy rate of approximately 68.7%, a noticeable improvement from the 63.9% recorded in 2023.
However, despite Athens being a top destination with thriving visitor numbers, the average hotel occupancy rate in the capital doesn’t quite match expectations. Despite notable “records” and increased arrivals at the airport, this doesn’t translate into equivalent figures for hotels.
The recorded positive change of around 7.6% compared to 2023 falls short of hoteliers’ expectations for 2024. Nevertheless, given that the first quarter typically includes slower winter months, there’s anticipation for more positive developments leading into the summer season.
Similarly, there was a 7% increase in the Average Room Rate (ADR) for the four-month period compared to 2023, with rates rising from 103.52 euros to 110.77 euros. Revenue per Available Room (RevPar) also showed improved performance, reaching 76.12 euros in the same period of 2024 compared to 66.13 euros in 2023, marking a 15.1% increase.
In contrast, other cities like Barcelona, Madrid, and Rome exhibited much stronger performance in terms of average room rates during the first four months of 2024. Furthermore, their average occupancy rates for the four-month period were notably higher, reaching up to 75%.
However, April emerged as a notably positive month for Athens, significantly impacting the overall results for the four-month period. The average occupancy rate for April 2024 surged to 84.7%, accompanied by an ADR of 138.81 euros, up from 124.35 euros in April of the previous year.
Despite inherent weaknesses, conclusion drawn from the assessment of Athens’ overall situation is that it’s on the ascent in 2024. This reaffirms its dynamism, timelessness, and uniqueness as a destination.
Source: tovima.com
![ot.gr](/wp-content/themes/whsk_otgr/common/imgs/fav.ico/favicon-32x32.png)
![ot.gr](/wp-content/themes/whsk_otgr/common/imgs/fav.ico/favicon-32x32.png)
Latest News
![Holidays Show Decline in Greek Travel Abroad](https://www.ot.gr/wp-content/uploads/2024/06/eiffel-600x400.jpg)
Holidays Show Decline in Greek Travel Abroad
Additionally, there has been a shift from Balkan destinations to traditional European hotspots like the United Kingdom, Germany, France, Italy, and the Netherlands.
![Transport Min. Adds 250 ‘Green’ Buses to Athens, Thessaloniki Fleets](https://www.ot.gr/wp-content/uploads/2024/06/ilektrika-leoforeia-600x400.jpg)
Transport Min. Adds 250 ‘Green’ Buses to Athens, Thessaloniki Fleets
Transport Minister Christos Staikouras noted that the long term goal is to replace at least 1,300 outdated buses with new, low-emission vehicles by 2027
![Cruise Lines Agree to Visitor Quota, Question ‘Tourist Tax’](https://www.ot.gr/wp-content/uploads/2024/03/Cruises-1-600x398.jpg)
Cruise Lines Agree to Visitor Quota, Question ‘Tourist Tax’
PM Mitsotakis announced to Bloomberg on Friday that Greece will impose restrictions on cruise ships visiting popular islands, to combat over-tourism
![New Cabinet after Reshuffle Convenes Saturday](https://www.ot.gr/wp-content/uploads/2024/06/mitsotakis3-600x400.jpg)
New Cabinet after Reshuffle Convenes Saturday
Prime Minister Mitsotakis called for a period of "comprehensive rebooting" and outlined salary increases, changes in the health and education sectors and the fight against inflation as the government's four priorities
![Bloomberg: Greece to Restrict Cruise Ships on Popular Islands](https://www.ot.gr/wp-content/uploads/2024/06/Cruises-1-600x398.jpg)
Bloomberg: Greece to Restrict Cruise Ships on Popular Islands
Furthermore, Mitsotakis specifically noted pressure on Greece's popular destinations, such as Santorini in the Cyclades.
![Eurostat: Greece Ranks High in EU Job Vacancy Rates](https://www.ot.gr/wp-content/uploads/2024/06/job-vac-600x400.jpg)
Eurostat: Greece Ranks High in EU Job Vacancy Rates
Greece registered the highest uptick in in the metric compared to the respective period last year
![Tourism: Over 4,000 UK Flights to Greece in June](https://www.ot.gr/wp-content/uploads/2024/06/travel-2048x1358-1-600x398.jpg)
Tourism: Over 4,000 UK Flights to Greece in June
Citing Cirium figures, UK-based travel website travelweekly.co.uk reports that over 4,000 flights are scheduled to operate from UK airports to Greece in June 2024
![ELSTAT: Industrial Import Price Index Up by 2% in April 2024 in Greece](https://www.ot.gr/wp-content/uploads/2024/06/elstat-1-600x375.jpg)
ELSTAT: Industrial Import Price Index Up by 2% in April 2024 in Greece
Meanwhile, the Production Index in Construction (IPC) in the 1st quarter of 2024 recorded an increase of 5.0%
![Kasselakis Gives Post-Euro Election Interview to Mega](https://www.ot.gr/wp-content/uploads/2024/06/kasselakis2-2048x1365-1-600x400.jpg)
Kasselakis Gives Post-Euro Election Interview to Mega
'When you reduce the gap to a mere breathing distance in western Athens, Piraeus and Achaia, it means something has changed,' Kasselakis said
![Auctioning Ten Hotels across Greece Each Valued Above 2 Million Euros](https://www.ot.gr/wp-content/uploads/2024/06/thumbnail_galiniseaview-1-600x450.jpg)
Auctioning Ten Hotels across Greece Each Valued Above 2 Million Euros
Scheduled throughout the summer from mid-June to October, these auctions feature hotels spanning from three-star accommodations to luxurious five-star resorts, each offering varied facilities, capacities, and amenities.