The event, attended by only 400 people, including Greece’s president of the republic, Katerina Sakellaropoulou, was held in the massive U-shaped stadium, and was beamed around the world over the Internet and a dedicated YouTube channel.
Dior used several other iconic monuments in the country, such as the Acropolis, for its campaign, combining a tribute to the Greek Revolution of 1821, Hellenic civilization in general, and revolving around the woman.
In a Tweet, Dior wrote: “The legacies of Greek antiquity and Paris couture combine in this sneak peek at the #DiorCruise 2022 collection by Maria Grazia Chiuri, unveiled live from Athens today at 8.30pm CET …”