With the IQOS VEEV vaporizer, Papastratos is entering the vaporization market, accelerating, as it is pointed out in a relevant announcement, its journey for a future without cigarettes. The company had committed to investing in the category of innovative (non-combustible) products, as alternatives to cigarettes, with the goal that by 2023 75% of its net income will come from them.
The IQOS VEEV was designed in Switzerland and its production required, according to the company, more than six years of thorough scientific research and development. It is a “closed type” vaporizer, in which the refill fluid circulates in pre-filled, closed capsules.
On the occasion of the launch of IQOS VEEV in the Greek market, the General Manager of Marketing & Digital, Ms. Konstantina Psarrakou, said: “As we have proven in practice, our primary goal is to continue to expand our portfolio of non-combustible products, from different categories, which will offer a range of options in new technologies, taste and price for those smokers who do not quit smoking. In this way we will accelerate the achievement of a world without cigarettes
στο Google News και μάθετε πρώτοι όλες τις ειδήσειςLatest News
FT: Greece’s Economic Rebound a Balance of Growth and Poverty
Eurostat data revealed a significant 10.8% drop in Greek public debt relative to GDP in 2023, alongside a 2% economic expansion, outpacing Germany's performance.
Lavrio Port Authority Next Up for Privatization
A deadline for the submission of expressions of interest is May 14, 2024
Eurostat: Greece Records Largest Drop in Natural Gas Prices in 2nd Half of 2023
The price of electricity and natural gas in Europe was down following a substantial surge that began before the Russian invasion of Ukraine and peaked in 2022
GEK TERNA Still Considers Leveraging Concessions Portfolio as Financial Tool
President and CEO of Gek Terna George Peristeris explained the company's plans on Tuesday on the sidelines of the inauguration of sections of Greece's E65 highway
NielsenIQ: 3% Supermarket Revenue Increase in Q1
Private label products are gaining traction, comprising 25.4% of shopping basket shares, up from 24.7%
Store Hours Change Today in Observation of Orthodox Easter
The President of the Athens Chamber of Commerce hopes the Easter period will provide a much-needed boost to retail traffic in the capital
Athens-area Mass Transit Systems Set to Finally Install Contact-less Fare Payment
Paying fares via bank cards, smartphones and smartwatches in all mass transit systems in the Greek capital, namely, buses, trolleys, the metro and tram lines, is scheduled by the end of the year
Council of State Rejects Motion Against Thessaloniki Motorway Project
The motion was filed earlier this month by three local citizens’ and environmental groups and generated a high court decision for a temporary stay in construction
Greek 30Y Bond Issue Oversubscribed by 11 Times
Very high demand pushed down the coupon's interest rate to 4.125%
Athens Int’l Airport Wins Top Prize at Routes Europe Awards
The Routes business is focused entirely on aviation route development and the company's portfolio includes events, media and online businesses
