The Coordinating Center for China-Countries of Central and Eastern Europe (CEE) Tourism of the 14+1 Initiative has announced this year’s Marco Polo Tourism Awards, in which Greek tourism received two important distinctions.
More specifically, the Hellenic Tourism Organization-EOT’s Office in Beijing stood out and was honored with the “National and Regional Tourism Organization” award, while the Traces of Greece travel agency, which is under the auspices of the Ministry of Tourism, was awarded in the “Travel Agencies/Travel Agents” category.
The participation of Greece in the 14+1 Initiative for tourism matters is another action of the Ministry of Tourism and the EOT with a strategic focus on the Chinese market. The Ministry of Tourism is ready with a strategy and action plan for the China market, which are constantly adjusted according to the current conditions, proving once again that China is still an important target market for Greek tourism.
Important prize
Regarding the award of the EOT service in Beijing, EOT Secretary General Dimitris Fragakis noted its importance and the value of the Greek tourism product for the Chinese market. The Marco Polo Tourism Awards aim to recognize and highlight the initiatives and contributions of organizations and businesses actively involved in developing the best tourism product for the Chinese market.
Innovative ideas
Especially this year, the international jury of the MarcoPolo Awards looked for creative and innovative ideas that helped to overcome the severe effects of the pandemic and turn them into something new, unique and hopeful. Nominations had to clearly demonstrate that the business entity or tourism organization is able to study new emerging trends in China and target Chinese travelers seeking high-end tourism products and services. The awards recognized businesses and organizations that managed to maintain the interest of Chinese travelers during the pandemic, as well as new tourism products and services created to attract the attention of Chinese travelers after the COVID-19 pandemic.
Latest News
Mini Holiday Season in Greece for Upcoming Orthodox Easter
Occupancy rates reach up to 90% domestically for accommodations open ahead of peak summer season
Greek PM Mitsotakis Says Fight Against Inflation Ongoing
The Premier made statement during a visit an an open vegetable market
Unpaid Taxes in Greece Reach 1.539bln Euros
As the figures revealed the number of debtors totaled 3,878,712 individuals and legal entities.
ELSTAT: Greek Primary Surplus Reaches 1.9% of GDP in 2023
Greek debt saw a slight dip to 356.7 billion euros by the end of 2023, down from 356.8 billion euros a year prior
Study: Greece in Top 5 Hotel Investments in Europe
As previously reported by OT, more than 60 hotel projects are set to be developed in Greece over the next four years
GEOAXIS Report: Office Rents Surge by 40% in Ten-Year Span
Geoaxis estimates that the different dynamics in the office market will continue into 2024/2025, predicting stability for older offices, increased demand for renovated spaces, and a slowdown in the rise of rents for modern, green offices
Greece: ‘Godparents’ Basket’ Debuts Today
As part of the program, Greek retailers are obliged to identify the lowest prices of certain categories of products traditionally purchased as Easter gifts by godparents for their godchildren between April 22 until May 4
Brain Waste in Greece: 22.74% of Migrants Overqualified for Jobs
Almost half of all college-educated migrants in Europe are overqualified for their jobs and twice as likely as natives to be unemployed, according to Lighthouse Reports
AB Vassilopoulos Supermarket Vies for 2nd Place in Greek Market
AB Vassilopoulos hopes its focus on its private label, addition of 2-3 company supermarkets and another 50 franchises will help it surpass LIDL
Greek Youth Struggle Amidst Low Wages and Soaring Expenses
Furthermore, 52.7% of respondents attribute Greece's current significant issues to governmental failure, while another 49.1% anticipate continued economic hardship in the nation's future