Loux – Strategic investor in Dirfys bottled water company

The purchase of 42.34% of its shares by Loux – Marlafekas SA is officially announced by the  Dirfys SA Water Bottling Company after the completion of the relevant auction process. The purchase price amounted to 1.2 million euros.

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The holder of the majority stake in Dirfys, President and CEO of the company, Mr. Nikolaos Serras, points out: “I am particularly pleased that 42.34% of the company’s shares now belong to the largest, purely Greek soft drink and juice company, LOUX-MARLAFEKAS SA. The company Dirfys implements a business plan that includes increasing production capacity with respect for the environmental footprint, sales development and design of new products with emphasis on quality and innovation. We will share our vision for Dirfys with the new shareholder, looking forward to working closely with him. We are dynamically launching a new era for DIRFYS, as LOUX is now its strategic investor “.

On his part, the President and CEO of Lux-Marlafeka, Mr. Giannis Marlafekas, emphasizes: “The progress made by DIRFYS SA in recent years confirms that it is a growing company and that the acquisition of 42.34% of the shares is a targeted investment by LOUX in the bottled water industry. At the same time, in the general context of our Corporate Social Responsibility as a Company, an additional reason for our choice to be a strategic investor in Dirfys, was the development we can offer through the implementation of business plans that will indirectly help the local economy of the afflicted area of Evia that has suffered so much from the recent natural disasters.”