Influencers: Sweeping checks – How much do Greek and foreign posts charge?

Influencers have been targeted by the Ministry of Development and the tax authorities of the Independent Public Revenue Authority (AADE), with the tax office “dusting off” a number of social media platforms, such as Facebook, Instagram and TikTok.

The European Commission, through pan-European controls that will be carried out with its assistance by the EU member states, including Greece, will attempt to set limits in an uncharted field, such as the action of influencers on social media.

Greek Ministry of Development: Controls on influencers begin

In Greece, the controls will be carried out by the Ministry of Development, namely the General Directorate of Market and Consumer Protection of the General Secretariat of Trade, with the assistance of the digital tools of the European Commission.

The commercial practices used by influencers on their social media accounts will come under the microscope of the controls, in order to promote or offer for sale goods and services of companies (brands) they work with, with the ultimate goal of consumer protection.

The aim of the pan-European checks is twofold: firstly, to identify social media posts by influencers that contain testimonials, reviews or listings that may be misleading to consumers, influencing their purchasing behavior and causing financial loss, and secondly to verify whether influencers clearly inform their followers about their company’s identity and contact information.

The astronomical sums for the posts

The President of “internet now”, Nikos Vasilakos, speaking on Live News, revealed the amounts received by Mega Influencers, who are obliged to have companies now that they are completely legal. The category of Mega influencers in Greece includes those who have from 500,000 to 2 million followers and can even receive the amount of €3,000 – €10,000 per post.

Greek influencers

Correspondingly, the following amounts apply to the remaining categories
Macro influencers (100,000-500,000 followers): 1,000 – 3,000 euros per post

Micro influencers (3,000-30,000 followers): €300 – €1,000 per post

Nano influencers (up to 3,000 followers): €100-500 per post

Greek celebrities/influencers

According to MEGA, the Greeks with the most followers are the following:

Akis Petretzikis (cook): 1,800,000

Kostas Tsimikas (footballer): 1,800,000

Eleni Menegaki (TV host): 1,300,000

Eleni Foureira (singer): 1,300.00

Andreas Georgiou (actor): 1,200,000

Ioanna Tunis (model): 1,100,000

Alexandros Kopsialis (influencer): 1,100,000

Athena Economakou (actress): 1,000,000

Fay Scordas (TV presenter): 1,000,000

Konstantinos Argyros (singer): 997,000

Sakis Tanimanidis (TV presenter): 995,000

Sakis Rouvas (singer): 939,000